The psychology of red teaming with bryce hoffman roger dooley. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing. Jan 21, 2018 bryce hoffman is the author of red teaming. Using red teaming to improve your business and life art of. Red teaming the fundamentals is a basic yet potent introductory course to red teaming. It will provide readers with a guide to the core techniques of red teaming as well as. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the.
Hoffman bryce hoffman is an american author, speaker, strategic advisor and management consultant. This site is like a library, use search box in the widget to get ebook that you want. Author bryce hoffman combines military diligence and playing devils advocate to help businesses overcome cognitive biases and avoid huge missteps. Weve invited bryce hoffman to talk about his book due out in may titled. Alan mulally and the fight to save ford motor company became manual for ceos looking to transform their. American icon by bryce hoffman 2012 red teaming by bryce hoffman 2017 page 9 setting the table by danny meyer. Red teaming is the brilliant book by bryce hoffman in which he.
During a crisis, always take a moment to pop up, think of the whole system, and ask yourself what the adversary wants you to think and do. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any orga. Using red teaming to make better decisions with instructor whitney hischier and her consulting colleagues bryce hoffman and retired army col steven rotkoff. Hoffman writes that business leaders can transform their businesses by thinking like the enemy.
How your business can conquer the competition by challenging. Developed by the military and intelligence agencies, red teaming is a revolutionary way to stresstest strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. He was an awardwinning financial journalist who spent 22. Red teaming by bryce g hoffman, 9781101905975, available at book depository with free delivery worldwide. Hoffman reveals the tools and techniques that will enable companies, departments, teams and organizations of all sizes use this gamechanging method. Read red teaming how your business can conquer the competition by challenging everything by bryce g. Thinking critically the notion that knowing how to th. Our senior feature editor, augustin kurian, came up with the idea of producing an issue dedicated to red teaming.
Jon gordon, bestselling author of the energy bus and you win in the locker room first another home run for bryce hoffman. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress test. Red teaming is both a set of analytical tools and a mindset. Red teaming methods can correct overconfidence and impulsive decision making just what we need today gary klein, ph.
One question that will help you make better decisions in under 15 minutes. Dec 10, 2017 there is a lot to like in ford motor co. How to confront lies in your organizations and the lies you tell yourself. I write about strategy, leadership and red teaming.
Jul 07, 2017 bryce hoffman shares how the militarys red teaming thinking tools can help professionals make optimal decisions. Hoffman is skillfully able to learn and understand the origins and military aspects of red teaming and translate it into business speak. It describes the concept of red teaming and its core ideas, the roles of those using and participating in red teaming, guidelines for good red teaming and a how to guide in terms of applying red teaming to a specific problem. Armys red team leader program at the university of foreign military and cultural studies became the core of his new book, red. In red teaming, hoffman reveals how managers, leaders and aspiring leaders in companies of every size and in every industry, can plan better, compete more. This is a book that every business and team needs to read now. Red teaming is the brilliant book by bryce hoffman in which he examines the origins of red teaming and offers an abundance of red teaming techniques. The psychology of red teaming with bryce hoffman roger. Superior red teams create, leverage, and resist distractions. Red teaming is the first major book to look at the business applications of red teams. Armys red team leader program at the university of foreign military and cultural studies became the core of his new. Armys red team leader program at the university of foreign military and cultural studies at fort. Armys elite red team leaders course, the gold standard for the world, bryce g.
Bryce hoffmans journalism career is a foundation for a well documented and smooth flowing read in red teaming. Bryce hoffman s journalism career is a foundation for a well documented and smooth flowing read in red teaming. Nov 10, 2015 in red team, cfr senior fellow micah zenko draws on littleknown case studies and unprecedented access to red teamers to reveal the best practices, common pitfalls, and winning strategies of. How your business can conquer the competition by challenging everything. The revolutionary thinking and questions challenge leaders to. The coronavirus pandemic is why businesses need red teaming, forbes 2020 davies, benjamin, et al.
Nov 27, 2019 his name is bryce hoffman and hes the author of the book red teaming. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stresstest their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. How to prevent terrible decisions using red team thinking. May 16, 2017 red teaming by bryce g hoffman, 9781101905975, available at book depository with free delivery worldwide. Bryce hoffman reveals the untold story of the covert meetings with uaw leaders that led to a gamechanging contract, bill fords battle to hold the ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with toyota and honda that helped prop up the american automotive supply base. Red teaming was initially developed by the us military at the advent of the iraq war to help planning. Members of a team are told to generate ideas, write them down and only then share with other group members. Bryce hoffman shares how the militarys red teaming thinking tools can help professionals make optimal decisions. In red team, cfr senior fellow micah zenko draws on littleknown case studies and unprecedented access to red teamers to reveal the best practices. Click download or read online button to get you win in the locker room first book now. In 2015, hoffman became the first civilian to graduate from the u. Many months of work contributed to making this handbook much more concise to the application of red teaming.
American icon alan mulally and the fight to save ford motor. The revolutionary thinking and questions challenge leaders to be contrarians rather than accept the norm. Download red teaming in pdf and epub formats for free. His name is bryce hoffman and hes the author of the book red teaming. Members of a team are told to generate ideas, write them. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stresstest their strategies, flush out hidden threats and missed. How your business can conquer the competition by challenging everything is available now from these booksellers. Thinkwriteshare is a process that can promote creativity and avoid group think. Jon gordon bestselling author of the energy bus and you win in the locker room first get the book. Download you win in the locker room first or read online books in pdf, epub, tuebl, and mobi format. More importantly, bryce hoffman tells us not only what it is, he provides historical and military associations, and the best part is that he tells us how to implement red teaming. Bryce hoffman, author of red teaming, recommends a few techniques that can help an organization gain a fresh perspective. Red teaming central is a community within apan that enables red teamers to share their ideas on red teaming. Alan mulally and the fight to save ford motor company, which has become a manual for leaders who want to.
Transform your business by thinking like the enemy by bryce g. How your business can conquer the competition by challenging everything 9781101905975. In this book, author bryce hoffman shows business how to use the same techniques to. Red teaming 5 tips how to do it safely, acunetix february 20, 2020 the latest from the world of red teaming research red teaming dispatches spotlight hoffman, bryce. Red teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stresstest. The first civilian from outside government to graduate from the u. Red teaming is further proof that bryce hoffman is one of the great business writers and thinkers of our time. The israelis may have been the first to see the potential of red teaming, but they were not the last. In this book, author bryce hoffman shows business how to use the same techniques to better plan for the uncertainties of todays rapidly changing economy. Hoffman is a bestselling author who teaches leaders and companies how to see the truth, tell the truth and act on the truth because. Alan mulally and the fight to save ford motor company.
The all partners access network apan is an unclassified information sharing and collaboration enterprise for the united states department of defense dod. Forbes invincible whole foods snafus show amazon is not. Pdf the surprising power of liberating structures download. Bryce hoffman president red team thinking linkedin. Transform your business by thinking like the enemy whenever you need it and if you are confused about something when it comes to the work of the site, you can always contact our customer support representatives and get your answer. However, i also have some real concerns particularly about fords plan to introduce 50 new vehicles in china over. We begin our show discussing what red teaming is and the history of its development, from wargaming by 19th century prussians to more sophisticated techniques developed by the us military during the. Bryce hoffman shares how the militarys red teaming thinking tools. Jul 05, 2017 in this episode, were going to talk about how you can use red teaming to overcome your mental blind spots with our guest, bryce hoffman. Red teaming is a technique that will help you avoid strategic blunders and make better decisions. May 25, 2017 red teaming is a technique that will help you avoid strategic blunders and make better decisions. The power of contrarian thinking to bulletproof your business by questioning the unquestionable.